PROGRESSIVE
BANK.

How do you give financial services a visual presence—and hold someone's attention in fifteen seconds?

Progressive Bank's broadcast work used bold black fields, metallic imagery, circular movement and carefully paced typography to express two different services through a shared visual system.

These are finished commercials from Heath Poole's agency-era advertising work, not speculative concepts. This case study focuses on the visual thinking and art direction rather than claiming sole authorship of the production.

And this time, we can show the original working sketch—not just the finished result.